“Taking a Position that Works” Watch the video below and then respond to the questions that follow:Click here for full screen viewability in a new window.Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)
- Tell us your favorite product that you purchased using social media and what positioning statement the company used.
- Make sure you include the information from the fill-in-the-blank positioning statement.
- Also, state your opinion on how well social media clearly portrayed the positioning statement.
- Click here to view the grading rubric for this discussion.
Video Segment Reference:Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from https://youtu.be/zXTakDJG-NM.