MKT 500 Week 3 Discussion




“Taking a Position that Works” Watch the video below and then respond to the questions that follow: Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.) Tell us your favorite product that you purchased using social media and what positioning statement the company used. Make sure you include the information from the fill-in-the-blank positioning statement. Also, state your opinion on how well social media clearly portrayed the positioning statement. Click here to view the grading rubric for this discussion. Video Segment Reference: Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from