“The Death of the 4Ps?” Watch the video below and then respond to the questions that follow:Click here for full screen viewability in a new window.
- Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.
- Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.
- What recommendations would you give the company who needs to update their approach?
- Click here to view the grading rubric for this discussion.
Video Segment Reference:FORA.tv. (2014, May 28). Coty, Inc: The death of the four p’s of marketing [Video file]. Retrieved from https://youtu.be/Oi7raBwliQ8.