1. According to the article, What’s Your Value Proposition? by Michael Perla, an overall value proposition is just as applicable to an individual as to a business. What is your individual value proposition? http://www.marketingprofs.com/3/perla8.asp 2. You are the owner of a small business and you really want to get your brand known. a. What are some ways you can go about branding your business? b. Why is it important to create a brand?