MKT 431 Ethics and Product Consumption Paper




Select a company with a reputation for ethical business practices. Write a 750- to 1,050-word paper in which you complete the following:  Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.  Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments. Format your paper consistent with APA guidelines.