MKT 431 Competitive Analysis Memo




Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two. Write a 750- to 1,050-word memo to your prospective business partners in which you complete the following:  Describe the results of your competitive analysis.  Explain the characteristics of the market niche to which the product or service will be targeted.  Provide your recommendation of brand characteristics that will support the total product’s value.  Specify the overall value proposition of the total product  Recommend unique product characteristics that will appeal to the targeted market niche. Format your paper consistent with APA guidelines.